Yes i’m doing this…

everytime i get the question..but what are you studying?

i have to think then, what should i reply? should i think that design meaning is already common knowledge ? and what about interaction design?

Hard times for real meanings, as design is a redundant world nowadays.

Most of my friends know that they don’t have to ask me this question if they want to avoid a five minute explanation that probably will end up in “i’ve lost you at the second interactive you said…” or “weren’t you doing lamps?”..or “so like an engineer or a programmer?”

Well sometimes it’s best to just make it i don’t design chairs or cars also if i’m italian born in Torino, as most of the people probably think.

and i don’t do flyers!


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